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What Is Power of the Purse?
Power of the Purse is WFBR’s flagship fundraising event, bringing together community members, sponsors, volunteers, and partner nonprofits for an inspiring afternoon of connection and shared purpose. Guests enjoy a seated luncheon, engaging program, auction, and community storytelling that highlights the real impact of collective giving. Dollars raised at Power of the Purse goes directly into WFBR’s grant cycle helping fund programs that address education, health, safety, economic stability, and human services for women and girls in our region.
Event Details
​Date: Thursday June 25, 2026
Time: 11:00 am - 2:00 pm
Location: App State University - Grandview Ballroom
Dress Code: Elevated Daytime
Why Attend?
Power of the Purse is more than a luncheon it’s an opportunity to:
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Connect with community leaders and local philanthropists
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Celebrate the work of nonprofits improving lives for women and girls
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Support the next generation of grant awards with your presence and participation
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Enjoy an inspiring afternoon of food, fellowship, and shared purpose
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Every individual supporter, donor, & business sponsor's participation helps expand the reach of WFBR’s grantmaking and strengthens the fabric of our community.
What to Expect
While details can vary slightly each year, the event typically includes:
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Check-in and book signing with Joan Lunden
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Welcome and seated luncheon
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Special recognition of sponsors & volunteers
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Program with celebrity keynote speaker
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Live auction, Fund-A-Need, & Paddle Drop
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Closing remarks & opportunity to purchase centerpieces
​Power of the Purse luncheon is a joyful afternoon that embodies giving with purpose. Every bite and bid go toward programs changing lives.
Sponsorship Opportunity
Power of the Purse offers sponsorship opportunities for businesses and individuals who believe that generosity never goes out of style.
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When you sponsor, you’re not just reserving a table, you’re backing bold leadership, meaningful progress, and programs that change lives across Ashe, Avery, and Watauga counties.
Our sponsors enjoy:
• Prominent recognition before and during the event
• Visibility among engaged community leaders and philanthropists
• Alignment with one of the High Country’s most influential gatherings
• The satisfaction of knowing your investment directly supports women and girls
Because when generosity takes the stage, everyone wins.
